LGBTQ Messaging Guides

The Talking About LGBTQ Issues series is a set of research-based resources designed to help shape discussions with conflicted or undecided Americans and help them better understand key issues of importance to LGBTQ people.

These guides offer ways that LGBTQ organizations, community members and allies alike can build common ground with moveable audiences, show them how their actions—or inaction—can hurt LGBTQ people, and help them understand issues of LGBTQ equality through the lenses of their own values and beliefs.

Our guides are geared toward helping those who are conflicted or undecided better understand the issues, and toward helping them recognize the importance of and need for their support. View our featured messaging guides below or use the buttons to explore additional guides by issue.

Featured Guides

Talking About Transgender Youth Health Care
Anti-LGBTQ politicians are trying to make it impossible for transgender youth to receive the medical care they need. This guide provides approaches for discussing why decisions about this essential care should rest with physicians, parents and the patient—not politicians.
Talking About Conversion “Therapy” Practices

Conversion “therapy” practices are dangerous, discredited efforts to change a person’s sexual orientation or gender identity. When a mental health practitioner subjects a young person to these practices, the therapist is putting their own personal agenda ahead of the well-being

Talking About Transgender People and Restrooms
Explore approaches for talking about transgender people and restrooms in a variety of contexts, including: education about who transgender people are and the issues they face, building support for nondiscrimination protections, and opposing harmful anti-transgender bathroom ban laws.
Talking About Transgender Youth Participation in Sports
This guide provides approaches for elevating conversations about sports participation, addressing unfamiliarity and concerns, and showing why banning kids from the educational benefits of athletics is harmful.

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